This was hands down the best…

Rating: ★★★★★ Read on yelp_logo-svg

Alessandra D. Netcong

Dr Sorvino is absolutely amazing!!…

Rating: ★★★★★ Read on yelp_logo-svg

Crystal P. Parsippany

So EXCITED, (about a dental office?)…

Rating: ★★★★★ Read on yelp_logo-svg

Michele D. Chatham

Super friendly. Also explains…

Rating: ★★★★★ Read more

Manuel G. Morristown

Great experience all around!!!…

Rating: ★★★★★ Read more

Jamie B. Morris Plains

Amazing and Fun experience!…

Rating: ★★★★★ Read more

Yolanda R. Denville

So friendly…the office is comfortable!…

Rating: ★★★★★ Read more

Melissa M. Denville

truly modern dentistry!…

Rating: ★★★★★ Read review on yelp_logo-svg

Roberta Jersey City

An enlightened dental experience.

Free whitening for life... you deserve it!

Book an appointment, fill out patient forms, review testimonials!

All in one place, it's easy and it won't hurt a bit!

About Us

Check out Smileologie on Yelp:

The story of Smileologic starts 1998 in Denville, NJ. Dr. William Sorvino DMD opened Advance Dental Center with a mission to provide the most advanced dental care available to all of the Morris County area. The original mission was to marry advanced concepts in dental care with a spa-like atmosphere. Though the premise was well received by many, it was a bit ahead of  it's time and the spa feature was dialed back.  Fast forward to 2016, and it seems the world is not only ready for just that, but it has come to be what they expect and more importantly to Dr. Sorvino, what they deserve.

Our tagline says it all; "An enlightened dental experience".  You may notice that everything is a little bit different from what you've seen before or might expect from a dental office. That is for a very good reason.  Smileologic has taken on the mission to drive the care of your smile into a new era. We're not your grandfather's dentist, and we're not about drilling teeth. Our founder Dr. William Sorvino has over 20 years of experience practicing dentistry and has spent much of his career furthering his education and practice in cosmetic dentistry as well as the techniques in providing pain free dentistry.  Dr. Sorvino believes that the trend in oral health care is clearly moving away from severe dental work and very much toward cleansing, revitalizing and enhancing what you already have. We have the capabilities to provide the most advanced state of the art dental care if necessary (and hopefully not!), but our true focus is to give you a healthy and dazzling smile while adhering to our overarching philosophy of providing preventive oral care so that you will need the the least "dentistry" possible.  We call it "an enlightened dental experience".

Our goal is to change everything about oral health care that is nothing short of epic. We hope we can inspire you to join us in the movement and experience a truly enlightened dental experience!

Join The Movement!

Smileologie Services

Cleanse Revitalize Restore

Smileologie provides comprehensive dental care such as regular exams, cleanings, and fillings for all ages.

Cleanse, revitalize and restore your smile while preserving what is working for you.  

That is what we do…

OK, we can fix teeth if necessary too, but that’s not our story.  Let’s discuss.  Smileologie’s philosophy is predicated on it’s founder’s understanding that the past 20 years has seen a paradigm shift in three things related to the expectations of a person’s smile;  1. It’s beauty (straight and white) 2. Overall health level (no bleeding gums) and 3. How it’s care should be provided (that’s where we come in). We believe in being kind and thoughtful in life, and our mantra is to do the same in our professional life. Quite simply, in today’s world,  people expect to be treated with respect and dignity and to also be actively involved in the course of their care and might we say…rightfully so.  Our mission quite simply is to usher in the new era of how you’re smile, oral health and most importantly how YOU are cared for that is nothing short of magical!  As Rafiki would say, “It is time.”  Bottom line is that our primary objective is to cleanse, revitalize and enhance your smile while without using a dental drill.  Sounds crazy right?  Well by now you may have come to understand that we are not your average dentists! Through high-tech dental detection devices and cutting edge minimalistic methods, we are bent on keeping your teeth and gums healthy and free from the wrath of our ugly devices! 



Imagine changing your smile permanently and instantly– with no drilling! Have you ever wanted a bright, white smile but were afraid of the costs and the pain traditionally associated with those procedures? Well, we have the perfect solution for you! No Prep Veneers are a revolutionary way to change your smile permanently by covering your existing teeth with the same porcelain used in typical cosmetic veneers without the need for prepping or “shaving down” your teeth.  On top of that they are significantly LESS expensive than traditional prepped teeth veneers…almost half the price in fact! 🙂 

Get a free consult now!



We are certified Invisalign® providers.  

Invisalign® takes a modern approach to straightening teeth, using a custom-made series of aligners created for you and only you. These aligner trays are made of smooth, comfortable and virtually invisible plastic that you wear over your teeth.

Wearing the aligners will gradually and gently shift your teeth into place.  There are no metal brackets to attach and no wires to tighten. You just pop in a new set of aligners approximately every two weeks, until your treatment is complete. You’ll achieve a great smile with little interference in your daily life. The best part about the whole process is that most people won’t even know you’re straightening your teeth.

Dental Implants and Implant Restorations

We CAN rebuild it, we have the technology. We can make it better-faster-stronger.  But it won’t cost 6 million dollars! Come in for a cunsultation to see how we can either restore your already surgically placed implant(s) or guide you through the process to restore what’s missing through the magic of implant technology.

Emergent Care

The reality is that sometimes teeth will interrupt our otherwise perfect existence 😉  We are here to reverse course on that noise so you can get on with your regularly scheduled life!

Kids Are People Too!

We welcome the whole family to enjoy the Smileologie experience! Our family friendly office will ensure kids have the proper foundation to keep their amazing, healthy smiles for life.

What Makes Smileologie So Different?

Our Philosophy

At Smileologie you have the power to create your smile health destiny. We have taken the emphasis away from finding what's wrong and placed it fully on preserving and improving what's right. Our focus is to cleanse, revitalize and enhance your smile. While we have the capabilities to provide advanced dentistry, our philosophy hinges on the fact that you probably won't need us all that often. We are a hygiene/whitening/cosmetic oriented organization and we are happiest when you need dental work least. Bottom line is that we want you to have a brilliant smile however YOU would like to achieve that!

The Smileologie Experience

From the moment you walk in to the moment you walk out, you will have a smile care experience like no other. A modern spa-like setting for you to enjoy the services of your choice, all of which will leave you feeling refreshed, invigorated and smile enlightened. We use the most up to date techniques available to make every service you ask us to provide a gratifying and rewarding experience. Patient Promise - treat you fairly and professionally. Quality Promise - provide quality dentistry under the premise of adhering to the utmost standard of care you deserve. Experience Promise - an enlightened, stress-free environment .

Our Mission

Smileologie cares deeply about your happiness and the health of your smile. In fact we are bent on delivering the most gratifying experience you have ever had with the care of your smile!  This philosophy moves us to carefully consider, select and incorporate the safest, most effective technologies, products, systems and techniques available to deliver your best and brightest smile.


Once you revel in our Smileologie GLOScience SPA WHITE EXPERIENCE, you'll never quite be the same! This is THE whitening experience that sets the bar. Your personalized session will include a 32 minute GLOScience Whitening (the newest, most effective AND comfortable chairside whitening system available), your senses will be treated to a relaxing spa setting replete with soft music and fragrant aromas, your body will be treated to 30 minutes in a user controlled massage chair and finally, upon conclusion, you will be treated to a hot face towel to complete your divine escape. If you have ever had dental office whitening before you know how uncomfortable the procedure can be. We've truly removed the "procedure" from the procedure and created something sublime. No big light in your face, no gigantic mouth retractor, no noisy dental operations in the background. Just a relaxing getaway and an AMAZING teeth whitening with zero sensitivity! Seriously, you're going to love this!

Lean and Clean

And we mean it! We'll optimize your oral health and give you your brightest smile!

No Stress

The Smileologie experience will make you feel invigorated and beautified! You will always leave Smileologie with a confident smile on your face!

A FULL SPA! Revitalize your smile and recharge your spirit in one visit with additional services from our in-house Pellissima Spa !


Coming soon! BOTOX® and JUVEDERM® We will soon offer these and other cosmetic services


60+ Cumulative Years Experience Our wisdom is your good fortune...live long and prosper



515 E. Main St Suite 1
Denville, NJ.

*More locations coming soon

Our Policy On Insurance

Most insurances accepted!

We understand that while we all want to take care of ourselves the best that we can, it's not always easy to fit dental care into the budget. We believe that our wonderfully gentle approach and environment should be available to everyone. That is why we have made the conscious effort to do so by providing access to our unique and zen-like dental experience by accepting most dental insurances.  Please, give us a call at 888-90-GO-SMILE and we'll help you determine your insurance coverage with us!